
Delivering greater equity in the drinks industry
“Equal Measures is what I always have dreamed of in our society. Luckily, our modern world has understood that we need to step up collectively and offer equal opportunities - with no exceptions!”
Equal measures
FORTNUM & MASON -
IMPACT AWARD 2025
Spirits Business - Ethical Award 2024
UNITE UNDERONE - DEI INNOVATION AWARD 2024
TALES OF THE COCKTAIL -BARTENDER WELFARE & WELLBEING GRANT RECIPIENT 2023
Working holistically & intersectionally with our industry to improve hospitality for all.
Equal Measures is the UK's leading non-profit dedicated to delivering intersectional diversity, from bar to boardroom, in the drinks and hospitality industries.
Equal Measures was founded to support marginalised groups and individuals and enrich possibilities for those from Black, Asian, and other minority ethnicities, as well as other marginalised groups, such as queer and gender queer persons, those who are neurodivergent, or who face systemic barriers to their progression.
Through its Education & Mentorship programme, it gives beneficiaries the tools, contacts and confidence they need to create and sustain rewarding careers. Its touring Forming Foundations programme acts as an on-ramp to get the next generation of diverse hospitality superstars into the industry, kickstarting their careers and ensuring they do not encounter any obstacles.
Equal Measures also delivers the UK’s first suite of EDI services that has been crafted solely for the drinks and hospitality industries. Through EDI consultancy, Equal Measures educates the trade at large, building awareness of obstacles faced by marginalised groups, improving existing hiring practices, inputting safeguarding policy and procedure, training teams, and working collaboratively with individuals and businesses to make hospitality a place where everyone can thrive.
Equal Measures sits on Tales of the Cocktails’ Education Committee and the Drinks United Advisory Board. Its expertise in driving positive change in the industry has resulted in it winning Fortnum & Mason’s Impact Award 2025, UnderOne’s DEI Innovation Award 2024 and The Spirits Business Ethical Award 2024. It has also featured as a Change Advocate in CODE Hospitality’s Women of the Year List 2024 and in Foundervine’s “Future 40” 2024; as well as winning Tales of the Cocktail Foundations’ Bartender Wellbeing & Welfare Grant 2023; and selected as a finalist for Foundervine’s Changemaker of the Year 2024, BIH Spotlight Awards Person of the Year 2024, and Head Office Impact at BIH Spotlight Awards 2023.

Want to find out more?
READ OUR IMPACT REPORT 2024











EDUCATION & MENTORSHIP
Equal Measures’ Education & Mentorship Programme is available to anyone who works in the UK cocktail and spirits industry. Upon successful application the participant will be twinned with a leading industry figure, who will take a vested interest in their professional development, and offer mentorship for a minimum of six months.
The participant will be given the opportunity to bolster their CV with fantastic industry relevant courses such as WSET Spirits Level 2 & Level 3, delivered by the world’s leading independent supplier of WSET Spirits education, The Mixing Class. Further opportunities such as Personal Licence courses will also be made available to participants.
EDI Services
Equal Measures has crafted a suite of Equity, Diversity & Inclusion (EDI) services that have been developed specifically for the drinks and hospitality industries. These range from online and in-person workshops & trainings, EDI in Drinks toolkits, in-house seminars, and expert panel discussions, to intensive half-day courses, policy & procedure writing, and deep-dive company-wide consultancy work.
COmmunity dayS
Equal Measures Community Days are a series of events, designed to bring the Equal Measures’ mentees, mentors, brand partners, and industry friends together to network, learn, and grow.
forming foundations
The founding motivation behind Equal Measures is that the cocktail industry does not reflect the rich multiculturalism and diversity of Britain. In order to make the cocktail industry a more accessible industry The ‘Forming Foundation’ Outreach Programme will take a three day workshop aimed at offering people from diverse backgrounds the chance to learn all the skills they will need to succeed in starting their career in the trade. With rotating cities each year, and ten candidates recruited in each, this program will give people vocational training.
The first Forming Foundations course took place 24th-26th April 2023 at Milroy’s of Spitalfields. More dates and locations will be announced soon.
Make a donation.
Want to support Equal Measures UK and the work we do? Make a private donation via our Crowdfunder here. Companies who would like to become Brand Partners can do so by emailing vicky@equalmeasuresuk.org

“I loved the course. Very clear and efficient communication, Rose was a delight to learn from. I found the whole course itself useful, as it lifted my knowledge of spirits and has officially accredited my skill set into a recognised qualification.”